Sheng Ming Yue: A Mooncake Box That Rises to the Occasion

Reviving Tradition with Eco-Friendly Mooncake Packaging

In the realm of festive delicacies, the Mid-Autumn Festival's mooncake is a cultural icon. Hu Wan, Li Jianpeng, and Shi Xiaoxia have reimagined this traditional treat's presentation with the Sheng Ming Yue mooncake gift box. This design stands out for its compact elegance and eco-conscious approach, challenging the trend of opulent and wasteful packaging. It's a celebration of the festival's essence, offering a quality gifting experience without compromising environmental values.

The Sheng Ming Yue box is a marvel of design, unfolding to reveal a moon that symbolizes reunion and longing. This innovative packaging borrows elements from the Chinese folding fan, a cultural staple, to enhance the festive mood. The box's dimensions, 200mm by 110mm by 255mm, are a testament to the designers' commitment to creating a product that is as practical as it is poetic.

Keywords such as "Oriental Aesthetics" and "Package Design" encapsulate the essence of Sheng Ming Yue. The design team's meticulous process involved extensive structural research and graphic design iterations. After multiple prototypes and refinements, the final product emerged, seamlessly integrating function and form.

From concept to exhibition, the Sheng Ming Yue project spanned from May to September 2023, with the creative journey taking place between Hangzhou and Guangzhou. The design's research foundation was a critical examination of the mooncake gift box market, with an emphasis on cultural authenticity over superficial luxury. This approach has resonated with consumers seeking meaningful and sustainable ways to celebrate.

Overcoming the structural challenges was a significant milestone for the team. Achieving the poetic vision of a rising moon required innovative engineering and multiple prototype tests. The result is a gift box that not only captivates with its visual appeal but also functions effectively, maximizing space and ensuring the product's integrity.

The Sheng Ming Yue mooncake gift box is not just a container for sweets; it's a cultural statement. It has been recognized with a Bronze A' Packaging Design Award in 2024, celebrating its blend of artistic expression and practical innovation. Under the creative direction of Hu Wan and the design expertise of Li Jianpeng, this packaging design elevates the gifting experience while honoring the true spirit of the Mid-Autumn Festival.

As the recipient of the prestigious Bronze A' Design Award, Sheng Ming Yue is celebrated for its design excellence and contribution to enhancing the quality of life. It stands as a beacon of how art, science, design, and technology can come together to create something that is not only beautiful but also beneficial for society and the environment.